Friday, February 26, 2010

SHOT 2010, a brief review.

What can I say about the show that I did not say sarcastically in the post below this one?

1st off, the move to the Sands, I feel, hurt the law enforcement vendor somewhat. I heard time and again from attendees that they could not find who they were looking for, it was too spread out and chopped up.
I think the rooms were bad in a way, if the people did not want to see someone in particular in the room you were in, you were more than likely missed. I talked to a lot of people that said the were searching out a specific vendor, then walking the main floor. A lot of the vendors without huge name recognition  count on a flow of customers coming by their booth and "stumbling" upon them, lots of sales are made that way.
If you don't have the points need to get a good spot, your stuck in the back or in a side room and you don't get the traffic flow you need.
It was better than the chopped up mess that was Orlando last year.
I think that the show has just gotten too big.

The load in was a mess, so was the load out. I am still too pissed to talk about that yet.

I did see them wait until the booth across from me was set up, then they came by and told them the booth was too high, tear it down or leave!
I heard that this happened to at least 10 other vendors.
I did not experience the roof leaks others did, thank god we missed that experience!
The show staff itself was friendly and helpful, the teamsters were surly and did not seem like they were having a great time.
I have not seen any attendance figures yet, but it felt like the law enforcement numbers were way down.
Would I tell the company I was helping to go again next year, no I would not.
ROI is just not there for their product.
You can do two targeted shows for the price of SHOT and get to the market better.
The best thing about SHOT? All the great people you meet.

Will I go next year? I hope so at least to walk it.
Might write more later, might just let it go, we will see

What are your thoughts?

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